3 Years of Creative Transformation
with The Old Course Hotel
Crafting a New Era of Luxury Hospitality Through Film, Photography & Digital Storytelling
For over three years, Creation Bureau has partnered with The Old Course Hotel to redefine how one of Scotland’s most iconic destinations is seen and experienced.
From full-scale visual rebrands to immersive digital storytelling, we’ve played a central role in shaping the hotel’s creative identity across every channel — film, photography, 360° virtual tours, lifestyle campaigns, festive activations, and social media content. Our work has focused on elevating every touchpoint of the guest experience — from first click to final stay — ensuring the hotel’s timeless heritage meets a modern visual narrative that connects emotionally with global audiences.
Measurable Impact:
5 Years of Strategic Visual Content with Old Course Hotel - Kohler Group USA
Measurable Impact: 3 Years of Strategic Visual Content with The Old Course Hotel
Results (2022–2025): Consistent 3-year content roadmap delivered — covering film, photography, and social media strategy 40% uplift in online engagement through lifestyle and brand campaigns Significant growth in direct bookings following launch of interactive 360° virtual tours and seasonal content Distinct visual identity established across digital, print, and in-room media
Over 850+ premium content assets delivered, supporting ongoing marketing campaigns and rebrand initiatives
The Final Transformation
Our three-year partnership with The Old Course Hotel represents more than a content collaboration — it marks a complete transformation of their brand presence.
What began as a visual refresh evolved into a comprehensive creative strategy, uniting photography, film, social media, and digital experiences under one consistent visual language. Together, we repositioned the hotel as a modern icon — one that balances heritage with contemporary luxury and storytelling that resonates with today’s discerning traveller.
Creative Partnership and
Strategic Development
Most hotels produce content. Few create a visual legacy. At The Old Course Hotel, we worked not simply as a supplier but as an embedded creative partner, guiding a complete transformation across weddings, food and beverage, and meetings and events. Through in-depth consultation and close collaboration, we developed a three-year visual and social content strategy that elevated every touchpoint of the guest journey.
By blending heritage with modern storytelling, we helped reposition the hotel’s perception both online and in-market. Every campaign, every asset, every film carried a unified voice — one that turned everyday content into emotional connection. This is the level of consistency and strategy most hotels talk about but rarely achieve — the kind that builds long-term brand equity, not just short-term engagement.
Visual Transformation and Measurable Impact
Transformation is never just about new images; it is about how people feel when they see them.
At The Old Course Hotel, we reimagined how every space was experienced visually, from the newly refurbished wedding suites to the refined dining areas and meeting spaces. Through expert lighting, composition and post-production, we created a modern yet timeless aesthetic that redefined the hotel’s visual identity. This approach did more than enhance appearance; it changed performance. Wedding enquiries and bookings appeared to rise significantly as the refreshed imagery began to communicate aspiration, warmth and authenticity in equal measure. The new content strategy may also have contributed to wider marketing uplift across seasonal campaigns and social media engagement, reflecting a stronger emotional connection with the audience.
Each campaign aligned closely with marketing objectives, establishing a consistent brand language across digital, print and social platforms — a transformation that continues to inspire measurable impact and brand recognition.
Working across multiple properties during periods of transformation
Our three-year collaboration with The Old Course Hotel represents an ongoing creative journey rather than a completed project. The visual foundations are now firmly in place, and the brand continues to evolve with the tools, assets and strategy we developed together. As the hotel introduces further refurbishments and seasonal experiences, our next phase may include new lifestyle films, updated photography and extended digital campaigns to keep the visual language fresh and relevant. What began as a creative transformation has become a long-term framework for growth — one that allows The Old Course team to build confidently on the story we helped them shape, while we stand ready to support the next chapter of their visual journey.
Old Course Hotel - services completed
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Full suite of interior and exterior photography across bedrooms, suites, and conference facilities
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Lifestyle and staff photography capturing guest experience and service interactions
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Cinematic film production showcasing the hotel’s heritage architecture and modern upgrades
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Drone aerial footage highlighting the estate’s scale and landscaped grounds
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Food and beverage photography for menus, promotional material, and digital campaigns
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360° virtual tour development for digital and online marketing integration
Full-Service Hotel Video Production & Hospitality Content Agency
Specialist Hotel Films, Photography & Storytelling – All Under One Roof
At Creation Bureau, we are a trusted hotel video production company offering full-service creative solutions for the hospitality, hotel, and tourism industries. Whether you’re promoting a luxury stay, launching a seasonal campaign, or showcasing a venue’s unique story, we bring your brand to life through cinematic video, stunning hotel photography, and AI-enhanced content designed to captivate guests and drive bookings.
Our reputation as a go-to hotel marketing agency is built on quality and results. We create visually engaging brand films and social campaigns that emotionally connect with travellers, corporate clients, and leisure audiences. From high-end drone footage of your resort to cinematic room showcases, restaurant walkthroughs, and guest experience videos, our production team understands what sells in hospitality marketing.
All-in-One Hotel Marketing & Video Content Production
We specialise in full-service hospitality content creation, supporting luxury hotels, boutique resorts, serviced apartments, and event venues with everything from branded video production to AI-powered storytelling and destination marketing visuals. Our in-house team manages every detail—scriptwriting, location filming, editing, motion graphics, and custom illustration—all tailored to elevate your hotel’s online presence and customer experience.
Whether you’re searching for hotel photography services, resort video marketing, or a creative team to handle your next tourism campaign, we offer the expertise and flexibility to make your vision a reality.
Our Hotel-Focused Creative Services Include:
✅ Hotel Video Production – Room showcases, guest experience films & promo reels
✅ Hospitality Photography – Interiors, exteriors, food, spa & lifestyle shoots
✅ Drone Filming for Hotels – Stunning aerial shots of your grounds, pools & location
✅ Tourism & Destination Marketing Content – Perfect for campaigns & visitor engagement
✅ AI-Generated Video & Illustration – Story-driven content when visuals don’t exist
✅ Hotel Branding & Story Development – Elevate your hotel’s identity through strategic storytelling
✅ Campaign Content for Booking Platforms – High-conversion visuals for websites & OTAs
✅ Event & Venue Showcase Videos – Capture weddings, conferences & MICE events
✅ Video Editing & Post-Production – Motion graphics, transitions, music & voiceover
✅ Seasonal Campaigns & Social Media Reels – Optimised for Instagram, YouTube & TikTok
Why Choose Creation Bureau as Your Hospitality Marketing Partner?
✔️ Hospitality & Hotel Specialists – We understand how to sell spaces, experiences & service
✔️ Complete Hotel Marketing Production – From storyboard to screen, we do it all
✔️ AI, Video & Illustration Experts – Creating content that stands out in competitive markets
✔️ Optimised for Bookings & Brand Impact – Designed to increase visibility and conversion
✔️ Trusted by Luxury Hotels, Boutique Brands & Travel Companies – We bring places to life